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A Unique Approach

Our Services

It’s important to state that I don’t come to you with fixed programs that you must mold too. Instead, I look at what you want to accomplish, the resources (both financial, time, and personnel) that you can commit, and the timeframe in which to achieve the result.  I then create a unique solution to your need and customize it to fit your current business practices. Here are some of the services we provide:

Marketing Strategies

I work with the business owner to help define their target market. Then I create a plan to attack that market and identify the resources necessary for success. The strategies will be unique to the marketplace and really differentiate the business from your competitors.

Marketing Strategies

I work with the business owner to help define their target market. Then I create a plan to attack that market and identify the resources necessary for success.  The strategies will be unique to the marketplace and really differentiate the business from your competitors.

Promotional Campaigns

Sometimes, my client already has a marketing strategy and the necessary sales collateral to implement that strategy. But they want fresh ideas on how to promote their products or services. I create unique promotional programs that will really differentiate you from your competitors.

Promotional Campaigns

Sometimes, my client already has a marketing strategy and the necessary sales collateral to implement that strategy.  But they want fresh ideas on how to promote their products or services. I create unique promotional programs that will really differentiate you from your competitors.

Sales Materials

Once a marketing strategy is defined, you may need brochures and other sales tools to move prospects through the sales cycle. I not only help design the brochure and sculpt the message, I also train your sales force on when and how to use the brochure. I help them identify the desired response from the prospect and the next course of action.

Sales Materials

Once a marketing strategy is defined, you may need brochures and other sales tools to move prospects through the sales cycle. I not only help design the brochure and sculpt the message, I also train your sales force on when and how to use the brochure.  I help them identify the desired response from the prospect and the next course of action.

Strategic Networking

In many industries, the best referrals come from other companies that are selling into the same target marketplace. Their clients and prospects make excellent referrals. I create introductions to these potential power partners and suggest scenarios that allow each business to leverage off the success of the other.

Strategic Networking

In many industries, the best referrals come from other companies that are selling into the same target marketplace. Their clients and prospects make excellent referrals. I create introductions to these potential power partners and suggest scenarios that allow each business to leverage off the success of the other.

Sales Training

Even the best salespeople need fresh ideas and stimulation sometimes. Also, some salespeople are not well suited for their jobs. I can help evaluate the likelihood of their success, identify what specific training they require to overcome their barriers to success, and help train them in specific sales techniques.

Sales Training

Even the best salespeople need fresh ideas and stimulation sometimes. Also, some salespeople are not well suited for their jobs. I can help evaluate the likelihood of their success, identify what specific training they require to overcome their barriers to success, and help train them in specific sales techniques.

Referral Business Stimulation

Usually the best source of referrals is your existing and past clients. I create affordable programs to stimulate your clients and empower them to give you more referrals. I’m sensitive to the trust my clients have built up with their clients, so don’t expect anything “heavy handed” or brash. I prefer using humor, whimsy, and education as the primary themes of business stimulation programs.

Referral Business Stimulation

Usually the best source of referrals is your existing and past clients. I create affordable programs to stimulate your clients and empower them to give you more referrals.  I’m sensitive to the trust my clients have built up with their clients, so don’t expect anything “heavy handed” or brash.  I prefer using humor, whimsy, and education as the primary themes of business stimulation programs.

Trade Shows

Some companies buy booths at trade shows to attract customers. I help identify the target attendees, refine the sales pitch, create marketing tools such as Powerpoint presentations. I also help coordinate the after-show follow-up campaign to make sure that every opportunity to taken to derive potential sales from the show.

Trade Shows

Some companies buy booths at trade shows to attract customers. I help identify the target attendees, refine the sales pitch, create marketing tools such as Powerpoint presentations. I also help coordinate the after-show follow-up campaign to make sure that every opportunity to taken to derive potential sales from the show.

New Product Launches

When a company launches a new product or service, it often requires a marketing strategy that meshes well with the existing products and services. New sales collateral is needed and the right message created that will ensure success.

New Product Launches

When a company launches a new product or service, it often requires a marketing strategy that meshes well with the existing products and services.  New sales collateral is needed and the right message created that will ensure success.

Powerpoint Presentations

Sometimes, a business needs a powerpoint presentation. I create excellent ones…

Powerpoint Presentations

Sometimes, a business needs a powerpoint presentation. I create excellent ones…

Exit Strategies

One of the least considered challenges of a small business owner is a plan for eventually ending their business. Whether to pass it on to a relative, sell to a competitor, or groom someone to buy the business, each requires asking and answering many questions. Once the exit strategy is identified, I help create a plan to make that exit successful and profitable.

Exit Strategies

One of the least considered challenges of a small business owner is a plan for eventually ending their business.  Whether to pass it on to a relative, sell to a competitor, or groom someone to buy the business, each requires asking and answering many questions. Once the exit strategy is identified, I help create a plan to make that exit successful and profitable.

A LITTLE BIT ABOUT OURSELVES

So, Who is Steve Hartman?

Steve Hartman has over 30 years of sales and marketing experience. He is based in the San Jose, California area. He specializes in working with small business owners who have no full-time marketing staff person. He is brought into these businesses to create innovative marketing programs, train the salespeople, and help monitor the results.

Steve enjoys the challenge of working with tight budgets and slightly overwhelmed business owners. He understands that when the owner of a small business is forced to wear several “hats”, that not all of them fit very well. Usually, it is the sales and marketing hat that fits the worst.

Steve’s goal is to create a workable marketing and sales strategy and train the staff to be able to implement that strategy within a few months. He is then brought back in occasionally to fine tune and realign the strategies as needed. He wants the company’s sales and marketing programs to be self- sustaining. He also helps small businesses utilize their customer database to create referrals.

LOVELY CUSTOMERS

Don’t Take Our Word For It

“Steve helped me train the managers of several of my offices. He created innovative and original marketing and promotional campaigns for these managers. He developed sales materials and helped them implement the programs. His presence marked a significant change in their attitude, confidence and sales performance.  I would recommend him to any business owner who needs a “shot in the arm!”

Steve Brockman

“I hired Steve to be a marketing stimulus for my clients.  I sent him to dozens of my clients who were all business owners needing help in sales.  The man is a genius! His unconventional style and commitment to results really made a difference.  They loved him…and, of course, I got the credit for sending him to them!”

Wayne Johnston

“I gave Steve impossible challenges and he excelled in each one.  For example, one holiday season I wanted to compete with my competitors who were spending thousands of dollars to attract new clients. I had a budget of less than $300.  Steve’s “outside of the box” ideas not only outperformed my competitors (who simply threw money at the task rather than ideas) but he actually came in under budget.  Amazing!”

Vicky Morrison

DROP ME A LINE

Contact Steve

(408) 209-7562

Feel free to reach out if you have any questions or need a consultation. We’re always looking for opportunities to connect with you!